The American Podiatric Medical Association (APMA) is a professional medical body which represents Doctors of Podiatric Medicine / Podiatrists. It sets very high standards for its members to adhere to and is also responsible for approving standards of education and training.

The APMA Seal of Acceptance is only granted to foot related products that are found to actively promote good foot health.

To earn this approval, our footwear is reviewed by a panel of Podiatrists to ensure that we uphold the values of this highly respected seal by complying with the following: allowing normal foot function, promoting quality foot health, and maintaining excellent quality.

FitFlop styles with the following technologies have been granted the APMA Seal of Acceptance (and are recommended by podiatrists).

“My Anatomiflex shoes from FitFlop are by far some of the most comfortable and supportive shoes I’ve worn in years. 
The cushioning helps diffuse pressure across my whole foot rather than just onto the ball, and the flexibility in the sole allows me a full range of movement during the day. Not too mention that they look pretty great too!”

“I am delighted with my new Anatomiflex shoes. I wear them in clinic every day. They are so light for such a supportive shoe. I used to wear heavy trainer type shoes with orthotics, but now I have a breath of fresh air with the anatomically contoured footbed. I am already recommending them to my patients.”

“As a women's health physio, I work a lot with pregnant and post-natal women, whose bodies are going through significant biomechanical changes. Having supportive footwear can make the world of difference to women’s bodies during pregnancy, so I recommend FitFlop shoes as they have a great range of styles to choose from that have all been built to be supportive, comfortable, and diffuse underfoot pressure.”

“As a massage therapist, PT, and runner, I'm on my feet all the time! I am so impressed with my FitFlop trainers because they are comfortable and supportive while also being stylish. I will definitely recommend them to my patients!"

“I work in a health clinic standing and moving about all day treating clients. I always struggle to find comfy shoes, I have been wearing these trendy colourful FitFlop trainers the last few weeks. I cannot tell you how comfortable they are, they support my foot arch and my feet are not aching after a long day standing treating patients. I also love the colour and look of the trainers. Highly recommend and I will be recommending these shoes with all my clients.”